Ian Ashton



In every business and at every level, executive, management, supervisor and shop floor there is the potential for positive change and coaching can help.

The sort of situations where coaching has been found to help are:

  • Start-up and business planning
  • Learning to delegate
  • Raising self and team performance
  • Preparing for new job roles
  • Prioritising competing issues
  • Improving working relationships
  • Improving self motivation
  • Preparing for major projects and change
  • Managing stress

People who have had coaching identify the benefits as:

  • They feel more confident
  • Can relate to and influence others better
  • They have a much clearer sense of direction and how to move forward
  • Have more knowledge of how to cope with busy and stressful times
  • They have increased motivation
  • They feel more resourceful and can handle change better

Coaching is different from training in that the emphasis is on helping the client find their own solutions and ensuring a high level motivation as this makes success much more likely. Coaching works through conversations where the coach uses questioning, listening, observation and feedback to create insight and learning.

Coaching is not a way of finding someone else to solve problems. It is based on the principle that an individual is responsible for their life and the results they are getting.

Prior to a first session the client will be invited to consider what goals they may have at work or in their personal life. What they may wish to change. What they would like to be more successful in. What they may wish to do less of.

Contact Ian Ashton today to find out how he can help in your business.


Ian Ashton


Telephone 07711 242300


“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”
John Whitmore




Coaching solutions for businesses and individuals by Ian Ashton in Dorset, Hampshire, West Sussex and across the South of England.